When famous fashion designer Christian Dior died, Yves Saint Laurent became the new Haute Couture designer for the Dior fashion house. After introducing his first collection, Yves Saint Laurent became an overnight success. In addition to introducing the trapeze dress to the fashion industry, he won many several fashion design awards, including a fashion Oscar for Best Couturier. With his fashion empire well established, Saint Laurent introduced the first of his perfumes for women, Yves Saint Laurent perfume.

Since then, the design house has created an entire line of elegant Yves Saint Laurent perfumes, including their highly successful Opium. In addition to fragrances for women, the YSL fragrance collection also includes a variety of colognes for men, including Kouros, Pour Homme, Jazz and L’Homme Yves Saint Laurent M7.