World-famous fashion designer, Paco Rabanne, expanded his brand to the fragrance industry in 1969, when he introduced the first of the Paco Rabbanne perfumes, Calendre. In 1973, the first cologne was launched, which gained instant notoriety for being the first authentic scent for men.

Almost three decades later, a second Paco Rabanne perfume was added to the line, called Paco Energy. Today more than ten distinct perfumes and colognes have been added to the Paco Rabanne fragrance line, including a unisex fragrance collection.